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Silicon Lakes

What is Startup Weekend?

We're mashing the creative industries with geeks and entrepreneurs (and everyone in between), and locking them in a building together for a weekend, plus pouring in a heap of caffeine, to see what new ideas come out the other end.

This 54 hour event brings together cultural organisations, technologists, designers and developers to experiment with rapid idea generation, Silicon Valley style.

This 54 hour event brings together cultural organisations, artists, creative thinkers, technologists, designers and developers to experiment with rapid idea generation, Silicon Valley style. It is a fast-paced and highly creative event that challenges everyone who attends to make innovative new projects in 54 hours.

Who is it for? Who should attend?

Anyone. Whether you're 8 or 88, a painter, actor, software engineer, writer, graphic designer, geek, entrepreneur, photographer, musician, programmer, museum curator, or startup specialist. Whether you have an idea, or have no idea. Everyone is welcome. (We even allow bankers and used-car salesmen to come along!)

Get your creative juices flowing

This Startup Weekend has a creative industries theme. Dubbed "Culture Hack", it is a digital development programme for arts and culture that enables the creation of innovative digital prototypes and creates new working relationships across the arts, technology, business, and creative industries.

Ever wondered what it takes to launch an idea?

The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered citizens who are learning the basics of founding startups and launching successful ventures or products, add the Culture Hack theme to this and who knows where the inspiration might take us.

What's the format?

All Startup Weekend events follow the same basic model, however Culture Hack will have a twist. While anyone is welcome to bring their idea along we are particularly interested in ideas that require collaboration between digital technologies and artists / arts organisations. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, building, and market validation (talking to customers). The weekend culminates with presentations in front of local entrepreneurial and creative leaders with another opportunity for critical feedback.

What you can get out of it

Whether participants found companies, find a cofounder, meet someone new, find a creative collaborator, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

PS: Want $20 of free credit with Uber. Download the Uber app and use promo code w53el.

The objectives of Culture Hack Startup Weekend are to:

  • strengthen the entrepreneurial and commercial capacity of Gold Coast’s creative and cultural sectors
  • support breakthrough ideas, practices and partnerships and develop boundary-pushing initiatives that foster new collaborations
  • enable the creation of innovative digital prototypes
  • create new working relationships across the arts, technology, business, and creative industries.

 

Culture Hack idea criteria:

  • Projects that require collaboration between digital technologies and artists / arts organisations.
  • Teams must have a balanced composition (meaning a mix of artists, creatives, and techies)
  • Must be around one (or more) of the following:
    • A creative solution or enhancement to a cultural/creative-sector issue;
    • A breakthrough idea about artform experimentation;
    • A digital arts and cultural product;
    • A business model that strengthens the entrepreneurial capacity of the arts and cultural sector;
    • A business idea that requires significant input from artists and / or creative industries.

 

Examples of ideas:

  • There are a heap of examples from the UK Culture Hack event (see here)
  • Radiohead’s PolyFauna mobile app for their single (see here)
  • A mobile app to let you play alongside other musicians (see here)
  • Tools to analyse or draw insights from audience data (see here)
  • Digital museums (see here)
  • Augmented reality and sensors in museums (see here)
  • Augmented reality in architecture (see here)
  • 3D printed jewellery or musical instruments (see here)
  • An app to direct users to local artists, art, installations, culture heritage, or cultural tourism (see here)
  • We Are Hunted – a software company which continuously scans the Internet to identify the hottest new music in the world (see here)
  • A web service to match artists as mentors for kids  (see here)
  • Apps for Google Glass for arts (see here)
  • Fashionable wearable technology.
  • Digital story telling for exhibits and installations.
  • Audience data and ticket sales data analysis tools.
  • Apps for better audience or fan engagement.
  • Digital art.
  • Ideas to tackle music piracy.
  • New software tools for artists and creatives to run more efficient businesses.

 

Inspiration

To help you get your creative juices flowing, have a read of the Culture Strategy for the Gold Coast: http://www.goldcoast.qld.gov.au/culture-strategy-16543.html

Schedule

Friday

Apr 11
  • Doors open
  • Drinks & networking
  • Dinner
  • Welcome address
  • Guest Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow
  • Doors close

Saturday

Apr 12
  • Doors open
  • Breakfast
  • Get out of the building and talk to customers
  • Lunch
  • Teams Checkin
  • Mentors arrive
  • Mentors leave
  • Dinner
  • Bus to Glow Festival (optional)
  • Bus returns from Glow Festival
  • Finished for the day. You may stay and work as late as the venue will allow

Sunday

Apr 13
  • Doors open
  • Breakfast
  • Mentors arrive
  • Mentors leave
  • Lunch
  • Gut check. Start prepping for presentations
  • Event wrap up - move to main room
  • Main presentation
  • Guest speaker from Bond Incubate
  • Guest speaker from Startup Club
  • Guest speaker Jenn Gustetic
  • Judging
  • Dinner
  • Awards
  • Wrapup and packup
  • Go to the pub
Premiere Sponsors
Speakers

Kat McArthur

Guest Speaker

Kat was the winner of the last Gold Coast Startup Weekend in November 2013 with her app WunderWalk. Katrina will share her insights into what to get out of Startup Weekend.

Daniel Della-Bosca

Guest Speaker

Daniel is a committed and passionate educator, lecturing in Design and Fine Art. He is a Sculptor, Designer, and obsessive speaker on the application of fractal mathematics to art and design. He has expertise in the interdisciplinary applications of CAD, Organic and Generative Modelling and 3D printing and is also a proud supporter of Maker Culture, although he self admittedly is fairly lousy at electronics.
Daniel teaches at the Queensland College of Art, Griffith University, where he enjoys tormenting his art and design students by sneaking maths, physics and philosophy into their classes.

Michael Doneman

Guest Speaker   |  

Michael is founding director of Edgeware Creative Entrepreneurship. He has a background in community cultural development which inspired work in business design, vocational education and training, and information technology. Michael was a Senior Research Fellow at QUT’s Creative Industries Faculty from 2002-2005 and is a Founding Affiliate of the ATN University network's e-Grad School, in the field of knowledge transfer and research commercialisation. Michael founded the Edgeware model of ethical entrepreneurship development in 2006. Edgeware’s operating DNA is ‘Make Money, Have Fun, Change the World’, to indicate the interdependence of economic sustainability, personal meaning and social responsibility. He has a coaching practice focused on the generic value of creativity in the growth of entrepreneurs, intrapreneurs and leaders.

Sue Swinburne

Sue has twenty years' experience in factual broadcast and multiplatform production in Australia and the UK. She has worked across single and series documentary, current affairs, magazine-format television and the web as a writer, producer and director. Her company, Long Distance Pictures, creates factual multiplatform projects, telling human stories that connect with audiences.

She is also a PhD Candidate at Griffith Film School, Griffith University. Her research explores the creative and commercial opportunities for factual multiplatform documentary. Sue is a member of The Australian Directors Guild and and accredited member of the Australian Academy of Cinema and Television Arts (AACTA).

Judges

Rick Anstey

Judge (business & investment)   |   LinkedIn

Rick has over 30 years' experience in the Information & Communications Technology industry, including 20 years of building and running his own companies.

With a career spanning 35 years and more than 28 years building and managing his own companies his specialities include: capital raising, corporate advisory, funds management, technology and innovation.

David Novakovic

Judge (tech startups)   |   LinkedIn

David is an award winning data scientist who is highly regarded as a startup innovator, software engineer and business communicator. Most notably he was one of the founding software engineers on the We Are Hunted project (acquired by Twitter 2012, AIMIA Best Entertainment Winner 2010) where he designed and developed a large part of the backend technology.

Ian Connor

Judge (tech startups)   |   LinkedIn

After moving from Brisbane to Boston to work on Lotus Notes/Domino, Ian spent years learning how to build software and software teams the right way.

Working at Iris Associates and then for IBM showed him the spectrum of software development methodologies. After co-founding and selling Pubget in the publishing and medical library space, he is now a convert to TDD and lean startup methodologies. He likes to build a minimal viable product and give the business the ability to quickly iterate and find its footing.

In March Ian moved back to Brisbane and he’s building the technology team for Enthuse as their CTO.

Melissa Reid

Judge   |   LinkedIn

With over 20 years of expertise in Interior Design, I have enhanced the strategic position, business success and lifestyle of my clients.

I am a FDIA Accredited Designer, a proud member of the Design Institute of Australia, active committee member on the DIA Queensland Branch Council, 7x7 DIAQ:GC Talk Series Coordinator and Gold Coast Chair.

Emma Milikins

Judge (creatives)

After completing her Bachelor of Arts Emma thought her creative path would be one of exhibitions, galleries and catwalk shows. However as fate may have it her creativity landed her in creating cultural activities and areas. More boardrooms than green rooms has seen Emma help to re shape the cultural landscape of the Gold Coast with the creation of Rabbit and Cocoon Creative Precinct, Miami Marketta Arts Creative and Marketta Street Food.

Anna Rooke

Judge (creative enterprise)

Anna Rooke is the CEO of QUT Creative Enterprise Australia (CEA), the commercial arm of Australia’s first dedicated Creative Industries Precinct and only dedicated creative industries business incubator. CEA works with entrepreneurs, early stage and more established creative businesses in the areas of music, film and television, new media, fashion and design.
Anna has worked for more than 18 years in leading commercialisation, incubation and business development programs in the UK and Australia. She is passionate about early stage investment, establishing a $1.2m Creative Enterprise Fund, the first early stage fund for creative ventures in Australia in 2013. Prior to her relocation to Australia in 2006, she was the Director of the UK’s first National Science City and created the first proof of principle fund in Yorkshire to enable entrepreneurs to exploit their commercial potential.

Silver Sponsors
Mentors

Lauren Clemett

Branding & Marketing

Lauren is a Brand Strategist and Marketing Specialist with over 25 years experience working within world leading advertising agencies, as a corporate brand manager and owner of her own agency.

Lauren is passionate about creating the extraordinary with astonishing people, especially start-ups and small business owners who dream BIG

At the Silicon Lakes development weekend Lauren will be outlining the importance of having a stand-out brand that means something. If you want to be successful in business, your brand needs to clearly communicate your essence. Lauren will share with you the 5 steps to having a brand that SINGS and provide attendees with a complimentary brand guidebook.

Sonja Ceri

Social Media Marketing   |  

Sonja calls herself a storyteller, because that’s easier than listing writer, digital marketer, journalist, copywriter, social media consultant, workshop trainer, event speaker and opinionated blogger.
Sonja is the CEO of Media Bootcamp, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy. Sonja has been a professional journalist covering economics, geography and arts in Europe for ten years before she got actively involved in the marketing industry.
As a free spirit by nature, an entrepreneur by heart and a creative mind Sonja is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!

Craig Aspinall

Tech   |   LinkedIn

Craig is a 15 year veteran of the software industry, working in industries as diverse as telecoms, security, multimedia and finance, with companies ranging in size from startups to 120,000 employee industry leaders.

He has experienced companies growing so fast that they can barely hold on, and seen the other side of the coin during both the bursting of the .com bubble,and more recently the global financial crisis. And he has loved every minute of it!

Luke MacDonald

Mentor   |   LinkedIn

Luke is part of a dedicated duo who have ditched their full time careers to chase their dreams and build two great opportunities.

40/40 Creative - a one-stop-shop for all your marketing and branding needs, with an exciting, youthful, creative twist www.4040creative.com.au.

I Love Gold Coast - a fresh, modern, brand and tourism product for Australia's most iconic Tourist destination www.ilovegoldcoast.com.au.

Luke & business partner Nick began their journey nearly 10 years ago cutting their teeth early in sales, marketing, graphic arts, design & creative avenues. Never far apart, they have always held a burning desire to take their passion for the Gold Coast & newfound life experiences to create something unique.

Carl Jackson

Mentor

Carl's early success in traditional distribution and eCommerce businesses provided the foundations for his focus on innovating in the travel space. Owning strategy, product design and management and go-to-market he was a founder of Whereto, acquired by Travelocity. He then helped Travelocity launch its airline backed Asian joint ventures of ZUJI and Tabini and was a founder of Tourabout a tour distribution platform (technology acquired 2011).

With extensive time in San Francisco and Seattle he is a Techstars alumni and currently in Australia building an engineering and data science team for a new venture.

Emma Milkins

Mentor

After completing her Bachelor of Arts Emma thought her creative path would be one of exhibitions, galleries and catwalk shows. However as fate may have it her creativity landed her in creating cultural activities and areas. More boardrooms than green rooms has seen Emma help to re shape the cultural landscape of the Gold Coast with the creation of Rabbit and Cocoon Creative Precinct, Miami Marketta Arts Creative and Marketta Street Food.

Anna Rooke

Mentor (creative enterprises)

Anna Rooke is the CEO of QUT Creative Enterprise Australia (CEA), the commercial arm of Australia’s first dedicated Creative Industries Precinct and only dedicated creative industries business incubator. CEA works with entrepreneurs, early stage and more established creative businesses in the areas of music, film and television, new media, fashion and design.
Anna has worked for more than 18 years in leading commercialisation, incubation and business development programs in the UK and Australia. She is passionate about early stage investment, establishing a $1.2m Creative Enterprise Fund, the first early stage fund for creative ventures in Australia in 2013. Prior to her relocation to Australia in 2006, she was the Director of the UK’s first National Science City and created the first proof of principle fund in Yorkshire to enable entrepreneurs to exploit their commercial potential.

Julian Price

Mentor (sales)

I'm a Sales Management Professional with sixteen years experience in telephone and face to face sales. I have a proven track record of developing new business and leading sales teams that consistently exceed their targets. Over the years I have come to understand that sales is not a clinical process and anyone can sell a product they believe in. I'm a great advocate of selling by building rapport with the customer, given that people are more likely to buy from someone they like. In my case, I can always try to charm them with song... I've also been a singer since I was 12 years old!

Michael Murtagh

Mentor (commercialisation)

Michael is a commercialisation specialist with substantial experience in assisting entrepreneurs and young companies develop their commercialisation strategies, through mentoring, business advice and assistance in the execution of their plans.

David Ives

Mentor (sensors)

Consultant to businesses, Not-for-Profits (NFP), developers and councils on Technology Integration, including Project Management and Change Management - specialising in telecommunications and IT. Special areas of interest include optical fibre projects, including Fibre-to-the-Premises (FTTP), Fibre-to-the-Home (FTTH) and cabling (data, AV and home automation).

Bryan Vadas

Mentor (crowd funding)

Bryan Vadas has been involved in international business for almost 20 years, consulting to multi-nationals like Vodafone, Del Computers and BHP right through to governments. His consultancy firm, Time Masters (Australia), operates around Australia and globally, primarily in project management and management consultancy, and is heavily involved in commercialization of startup ideas and companies.
Bryan has played a key role as advisor to many startups under both State and Federal government commercialization schemes and is regularly engaged by organizations in both the private and public sectors to provide mentoring and facilitate strategic planning.

Marion Horsington

Mentor (marketing)

Marion Horsington has more than 15 years experience working international and national brands in FMCG and the Skincare and Cosmetics industries including Vitasoy, King Island Dairy, Red Earth, Ten-o-Six and Lip Smacker.

Marion’s specialty is developing new products, product ranges and managing all aspects of the process from end to end. Marion has taken projects from concept to development, production and packaging through to sales and marketing. Thorough analysis of the market including trends, target markets and opportunities forms the basis of all her work to deliver the final products to the Australian, Asian and American markets.

Marion said she is motivated by new and innovative thinking and her recent campaigns have pushed the boundaries and challenged clients to move past the status quo.

“While creativity is important, there must always be a balance between creativity and business,” Ms Horsington said.

Originally from Melbourne Marion’s business background balances well with her passion for culture, the arts and marketing. She is currently working for City of Gold Coast to deliver marketing and communication projects across the Arts and Cultural area.

Bill McKeague

Mentor

I have a passion for startup tech business. So often we have great technical or application innovation and this fails to translate into new business within the Australian landscape.

Recently I have been the commercialisation manager at one of the University of Queensland's businesses that bridges 7 research centres in support of transferring new technology to the mining industry.

I have a broad background across mining, telecommunication and defense industries with roles that include commercialisation, business development, account management, and engineering technical roles in both product and service businesses.

As an engineer my career journey has lead me from technology stuff through systems and projects to building new businesses being the most challenging and satisfying undertaking.

Michael Angus

Mentor

With a background in theatre, Michael has worked as a director and producer across several different storytelling mediums including film, TV and live performance. His documentary films have been filmed over many years with a focus on compelling characters working at the extremes and edges of our society. They include The Fight Game, Ooldea, Salt and Nothing on Earth and have screened at multiple film festivals, winning many international awards,including the International Documentary Associations (IDA's) 2009 Distinguished Documentary of the Year for Salt. They have been broadcast on major TV networks throughout the world including the ABC, PBS and Red Bull Channel. In addition to his own work he freelances as a Director/Producer for a variety of production companies, including Grand Designs Australia and most recently was director of photography with the Life at 9 Series for the ABC. He lectures part-time at Bond University.

Event Partners
Organisers
Aaron Birkby
Greg Burnett
Sharon Hunneybell
Sam Winter
Belinda Noakes
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